Social Media marketing is not very different from traditional marketing, the way you plan a social media plan is in certain ways similar to how you plan for traditional marketing, difference is social media reach and limits are without boundaries.
How are they Similar?
Research is always the first step to take, its is by far the most integral part of any marketing plan…every successful marketing plan/campaign which ever came from a brand. To enter into a campaign without research is like entering a war zone without a gun. Research on your target market,consumer profiles,the competition and what social trends are currently hot.
concise synopsis, you need to streamline and identify all the factors which you highlighted in the above step, as this is going to help you up with setting objectives and goals.
The Analysis, a great way of further strengthening your plan is through creating a good SWOT analysis of factors which directly and indirectly affect or relate to your brand,the opportunities,weaknesses,strengths,Threats…nothing like a good SWOT analysis to clear your path.
Objective setting, this is something you need to do once you are done making your summary and conducting your SWOT analysis, now there should be a clear line of action/plan for you and now you can start making your goals and objectives.
Place your Strategies and Tactics in line.
Timeline,Timelines,Timelines, social media moves at the speed of light, so you need to have a timeline in place to track your standings and evolve accordingly, don’t go and create a whole timeline for the year because that would just be useless.
DIGITARIUM 