Hey all, so its been a while since i wrote another blog post for Digitarium, other things had been keeping me busy lately, soo finally getting a little time today i decided to keep today’s post very simple and related to one of the things i talk most about here i.e. ways/tips on interacting and getting customers/audiences through the Social Media.
Here goes.
Search,Search and Search a bit more: the Social Media sphere is huge and believe it or not if you have a brand you might not be aware of people talking about it half the time, if not directly people might be using key words which are associated with your brand or word that might match your brand name, so you need to find these people,filter out these words on the Social Media, especially Twitter, use TweetDeck to put searches on specific words,tags. or associated brand words and find out whoever is talking about anything related to your brand,narrow them down and give them shout-outs a customer loves nothing better then the brand addressing them personally.
Pictures are always good: in today’s world people do not have time to read lengthy content, articles and paragraphs, but IF you post up a picture it can speak volumes..literally.. the probability of people engaging in conversation and feedback with you or your brand is twice as much when you put up a catchy picture or any sort of visual reference/ medium for the audience to interact with.
Use different platforms: Brands on the Social Media need to realize that their competitors might be using more than 1 medium of Digital communication, BUT they also need to realize that if they are using different Social Media Platforms for promotion they need to focus on attracting users on that specific platform, uniform offers all around different networks is not the best way to expand on Social Media, if an audience can find a brand promotion on Facebook and finds the same brand promotion on Twitter, then he would go on to the platform he is more accustomed to rather then going to all of em.try making exclusive offers on different Social Networks, to keep audience interested.
Lets Get Competing: Competitions are the best “evergreen” way of gathering volumes of followers and fans on your social media, it brings people on your page and it actually gets them to interact even. But, yes you need to be a little strategic when it comes to hosting these competitions, because this can attract a lot of unwanted or “fake” followers too. so yes hold competitions but looks for “quality” over “quantity” when devising competitions, so that you get loyal followers.
Lets Get Personal: People like it more when you are addressing them personally, they would be more inclined towards listening to you and do what you tell them to, if you address them individually they would prefer talking to you/your brand more rather than going towards others, and they will sooner or later turn into brand advocates for you. A consumer appreciates it more when a brand shouts out to them personally.
Ciao.
DIGITARIUM 