Content Marketing Success.

I read a very interesting post on content marketing the other day and it talked about how to position your content marketing strategy to really hit it where it counts with consumers. just to summarize it lets look at some of the things I learned from it.

Design means a lot: your content is far more interesting to read and a lot more receptive for the reader if it has visual appeal to it, remember the reader/audience might not be big on reading lengthy articles, while if these articles are complimented with visual aids, (infographs,pictures,GIFs) it hold the audience concentration in one place and allows you to get your point across more efficiently.

Use all aids: like i mentioned above about how to give a thought into putting some design in your content, adding visual aids pretty much goes hand-in-hand with this, use videos ,animations, call-outs to make your message more interesting to the audience.

Don’t force feed: the basic rule of marketing, which is to make profits and sales is always there somewhere in the head of a marketer,but when it comes to content marketing this changes a little.With content marketing you need to follow a more subtle and in-direct approach to selling your brand, content marketing should aim at educating,informing and entertaining the audience so that they themselves are enticed enough to inquire about the product or service and then allow themselves to experiment by actually using it. Going in with a “hard-selling” strategy will not allow you to approach audience/customers in a unique manner and you will end up as just another orthodox marketer trying to force feed your brand into the customers mouth.

Don’t keep them waiting: Most marketers do not realize when writing content that on the digital front, information needs to be fast and complete, and there has to be as much IMPORTANT information as you can put in when writing a content piece. What you need to do is to maintain the audience attention and make them go through as much information as they can WHEN they are in their “content reading mode”, provide links to support your article,give them hyper-linked content so that they can look into something right there and then. Don’t lead them on and don’t make them wait give them all important information all at once.

Sharing is caring..literally: Your content should be easy to share and go around, “liquid” content should not only be in terms of smoothly flowing and connecting but also in the form of easy sharing.

This is it for now 😀

Digital Marketing Plan for Dummies :D

So you have to make a Digital marketing plan eh! . i have been bugging a friend of mine who himself is a pretty decent Digital Marketing Specialist to share a generic digital plan with me, but he never would (primarily because hes a lazy bum 😛 ) soooo me being a lazy bum myself finally dug around a few places and found something that just might be helpful for budding Digital marketers around here.

lets start :):

First off,in order to start of a Digital Plan you need to keep one thing in mind regarding every Digital Campaign:

•  you need to implement the key elements, monitor the results and make corrections to the plan as you move on.

so What exactly are the “Elements” (oohh scary) you need to look into when you are making a Digital Marketing plan.

1. Website: its never about developing a website,anyone can develop a website ( well almost anyone 😀 ) its about creating that balance between content and visual representation, where to place what how NOT to clutter everything on one page,where to provide the right kind of information and where to discard un-important info.
2. Search Engine Optimization: Once you build the website, make sure that the structure and the text is SEO-friendly. Keep updating the content. The aim is to be among the top 10 listings on Google, Yahoo and other search engines. 😀 ( isn’t it always ).
3. Web 2.0 Strategy: The word itself sounds hard as hell,dont freak out, Web 2.0 is simply collaborating and synergizing a two-way traffic that brings the customer or partner voice to you. It may be Facebook, Twitter, YouTube or the industry forums where you can run your campaigns and post company news but more importantly, listen to the members, gaining an invaluable feedback mechanism.
4. Mobile Marketing: With a super influx of mobile phones, sms packages, event smartphone apps, it has become a natural way of life for including mobile marketing in all marketing programs. So you dont forget OK.
5. Email Direct Marketing:  It has become a very basic element of Internet marketing. Practically, every company implements it, but do it with opt-in and unsubscribe options.

now that you guys must have atleast a slightly clear idea about the elements which are used in developing a Digital Marketing plan,not all campaign require that you use all these methods of communication/marketing in them, but you can easily take a good combination of these elements and make it a part of your plan.

The most important part is to remember, how to monitor results for all the elements mentioned above being used in a digital plan,because in the cyberspace exposure and expansion of content and communication is what determines the success or failure of an online campaign.

see you peeps around.