fido dido

Look at me…Buy ME : Making your Brand Work in the Social Media era

Enough yapping about What social media is? how social media work? blah blah. We now come to most basic of marketing questions, what do marketers want?….. and NO its not “high brand recall” or “creating a  brand image” it all comes down to how much moolah your brand is raking in, in the real world profits dictate future promotions and “loyalty” of the marketer towards his brand,if the marketer does not believe in the brand himself, he cant make a profit out of it even if hell freezes over.

Since i mentioned before digital has now become a natural part of many organizations and marketing plans,it has also provided a platform for brands to break conventional marketing barriers and excrete sales out of potential customers who might not be within a brands reach conventionally.

so in the spirit of  “marketing”,how do you make branding work on the social media; you start with.

  • researching how many people from your target market are on the social media. CREATE A SEPARATE FACEBOOK COMMUNITY.
  • have a constant stream of PARTICIPATION within the community.
  • keep your peeps engaged on the page, if you notice participation from someone in particular on the rise, ENGAGE WITH THEM DIRECTLY,others will notice.
  • if you have a brand which is a hit among the target audience, and you have “loyal follwers to it” good for you. People want to talk about a your brand, give them reasons to talk about it, CREATE GREAT CONTENT around it.

your customers can be spreading word about your brand through various different channels:

  • they follow it.
  • they tweet about it
  • they paste Facebook updates on it/about it
  • they retweet about it.
  • they put up links, videos, pictures about your brand.

USE IT TO YOUR ADVANTAGE.

  • Most customers/users post only positive updates regarding a brand (females are much kinder in this aspect 🙂 )
  • Generally its been seen that users who have “liked” a brand on facebook, have a larger number of followers and are greater influencers than people who are introverts on the Social Media.
  • Another excellent way of “humanizing” your brand on social media is through creating a PERSONA for it.create a character around the brand,bring it to life by giving it a name for e.g. fido dido, direct all your posts through that persona for e.g. fido dido “likes” this, fido dido commented.Create engagement through it.
  • Send promotions/Coupons on your brand community, make discounts and coupons available for online as well as physical users.
  • consumers would like to get updates about your brand on and off, the most effective way is by short updates through Facebook, consumers prefer email notifications to a certain extent, but consumers absolutely are not fond of offline ads brands place about their promotions/ other things.

Bottom line, be THERE for your consumers, interact with them continuously through the social media,keep them interested…things should work out jusssttt fine for your brand then :D.