Principals for Social Media Content Marketing.

Sweet and simple,here are some principals all you SoMe marketers and users can follow or include in your online Content management plans ;

• Be Focused– know who you are speaking to, your content should be able to communicate with your customers in easy user friendly language.
• Know what to achieve– you need to know what you want your content to do for you, do you want it to entertain the audience so that it leaves a memorable impact?, do you want it to provide leads for future sales?, or do you want it to go viral. You need to set a specific task/goal for it before sending it out.
• In-house publishing– open source social media has made it amazingly easy for users to generate and share content anywhere,anytime and everywhere,so now all you need to do is possess some hint of what is called “writing skills” and you can easily ,post blogs,send emails to your blog subscribers,tweet to your followers and promote it on Facebook.
• Problem solving– it is one of the biggest aspects of content generation and management, all customers,users and people have problems, if they point it out on your brand page be ready to help out these customers by offering them solutions or if there isn’t a solution just try to be nice to them.
• There is no use in generating online content if there is not Call to action for it, always include a call to action in all your content messages,it could be to subscribe,share,or register, creating call to actions help a brand in achieving its ultimate goal, which is to get customers and earn money.
• The Human Connection-  your content should speak to the customer…LIKE THE CUSTOMER, like a human would interact with another, be authentic and be real, that is what the “New Marketing” phenomenon is all about.
• Working examples- case studies have always been a strong marketing tools used by marketers over the years, when you translate it to social media or more specifically “Digital” you need to “SHOW” customers these case studies rather than “TELLING” them, use a visual source, place it on your pages, let customers see how others are using your products/ brands and how they are relating to it.
• Sense of Humor-  it would really really help you and your brand if you were able to take that baseball bat stuck up your tushy and loosened down a bit. Develop a sense of humor in your content and in the way you communicate with your audience its will help giving your brand a more “human” look as well.
• Publish everywhere-  share,share, and share your content some more,on the infinite array of apps and content sharing tools at your disposal on the digital front. blogs, websites,Facebook,Twitter etc.
• Use aids and visual tools-  not everyone is fond of reading, people like me for instance need information to be more visual, that makes me remember it more,reading obviously is always good but aiding it with visuals,photos,videos,audio (podcasts) can really make it shine.

Toodles…dont forget to share and subscribe 🙂

How to Make an Awesome Social Media impact

The Social Media age has seen many brands skyrocket to fame in short spans of time, creating an exposure so strong that audience worldwide automatically synchronized themselves with the brand values they experienced on the social mediums. Interactive videos, augmented reality based branded apps, Android and IOS compatible apps on smart phones, content ( both visual and verbal) have really augmented the reach and growth of products,brands and services at an exponential rate.

if you have taken the “social media” road to success you must have started spending a lot of time on your favorite social medium,gathering information regarding it and trying to grow your Social connections to the strongest, are there even any lines which can be drawn to where all this ends.

the question is can you create a social media impact without spending a gazillion minutes/hours,commenting,interacting and tweeting? (since i have always mentioned social media is all about creating a two way method of interaction and communication with the target audience).

the answer here is,YES YOU CAN,But (oh yes theres always a but isn’t there),all you need to be is efficient. How? simply by the use of some easy methods,online tools and a little patience, you can create an amazing social media impact. How do you do it? heres how ;

• Create an audience research pool, you should be able to answer the 5 W’s 1 H

1. Who is your audience?
2. Where can you find them?
3. When are they most likely to engage in a conversation online?
4. When should they connect with you online?
5. What do they want to know about?
6. How do they want the information sent to them?

• Plan your Online Time schedule, you need to plan your time for your social interactions and online promotions everyday, you cannot go around spending all day on it,your time for interacting with your audience needs to be focused and effective, once you are done with step 1 you need to analyze your learnings from it and find out where your audience spends most of its time, and then you use that social medium and that “form” of content to interact with your customers/audiences.
• Establish Goals, do you want more people on your fan page? do you want traffic on your website? you need to set goals for your online presence, you need to define certain KPIs (Key Performance Indicators) for acheiving these goals, KPIs help you in measuring the milestones you have reached in accomplishing your goal.
• Content is King, like the famous “customer is king” philosophy in marketing,Social media and digital marketing follow the philosophy of “great content”,online audiences spends way too much time sifting through tons on unnecessary content on websites,Facebook pages,Blogs etc, you need to create content which is concise and has a great message which captures their attention,like WHAM. Focus on the quality of content NOT the quantity, a well crafted status update can help audience growth exponentially rather then a cliched,and heavily repeated one.
• Interact with you audiences whenever you find the chance, you necessarily don’t have to be near a computer or your laptop to update your brand pages status or answer a query, use you Mobile phone,connect while in the train, riding the cab,just do it whenever you can.
• Adapt to the change,the Digisphere is a fast moving fast changing world,you need to keep on tweaking your methods and changing your online strategy in accordance with the fast changing trends and needs of your audiences.

Cheers 🙂