Boosting Your Business Through the Social Media

How was the world functioning,communication thriving and people interacting with each other before Facebook and the Social Media influx, i think things were pretty much progressing the way they should, companies and clients were communicating in the usual manner and businesses were attracting customers using the normal sales/brand promotion cycles.

What social media really did for us was to create a more efficient manner of communicating brand offerings and content sharing with people not only close to us but also people out of our physical reach, it really didn’t create a new “field” or “branch” in marketing 101 it actually complemented the already existing marketing techniques used for product and brand.

So by using social media and by understanding how  people use social media you can actually derive the most core marketing objectives out of it.

• Marketing aims to create awareness, it focuses at reaching as many people and relevant audiences as possible, how social media helps here; although you may be sending out the message to a handful of people, those handful further have their own friends, their friends have yet another set of friends,so on an so forth, social media helps in dissemination of the message to a broader scope an reach of focused audiences. All content sharing may not convert into promised purchases but if you are sharing content and your friends are further sharing it,it may end up being seen by more people at the days end, interesting,unique,appealing content has a virality and awareness level of its own.
• Sales, the biggest objective behind every marketer,when using the social media to do this create exclusive offers which might catch the eye of influence makers and in-turn allow them to generate it further among their friends, so instead of going to the masses,when it comes to using social media with the objective of generating sales try being as exclusive as possible.
• a very effective way of using social media is for creating loyalty of your brand among your followers,potential market, you need to use social media to promote your page and presence among your customers whenever you have access to it, create engaging content, visual and textual, create apps and mini competitions which would keep all audiences captivated and maintain interest in what the brand is offering.Get customers to engage with your content, it is very important, it helps in creating a deeper relationship with your customer an generate loyalty with them.

 

Marketing strategies relate very much to social media marketing strategies but you should not try to implement on the online front as they are, cater to offerings exclusively, one size DOES NOT fit all here. Brands in the New Age should be regular social media users, and should be helpful to customers in driving content based conversations by providing them the solutions which they are looking for.

Digital Marketing Plan for Dummies :D

So you have to make a Digital marketing plan eh! . i have been bugging a friend of mine who himself is a pretty decent Digital Marketing Specialist to share a generic digital plan with me, but he never would (primarily because hes a lazy bum 😛 ) soooo me being a lazy bum myself finally dug around a few places and found something that just might be helpful for budding Digital marketers around here.

lets start :):

First off,in order to start of a Digital Plan you need to keep one thing in mind regarding every Digital Campaign:

•  you need to implement the key elements, monitor the results and make corrections to the plan as you move on.

so What exactly are the “Elements” (oohh scary) you need to look into when you are making a Digital Marketing plan.

1. Website: its never about developing a website,anyone can develop a website ( well almost anyone 😀 ) its about creating that balance between content and visual representation, where to place what how NOT to clutter everything on one page,where to provide the right kind of information and where to discard un-important info.
2. Search Engine Optimization: Once you build the website, make sure that the structure and the text is SEO-friendly. Keep updating the content. The aim is to be among the top 10 listings on Google, Yahoo and other search engines. 😀 ( isn’t it always ).
3. Web 2.0 Strategy: The word itself sounds hard as hell,dont freak out, Web 2.0 is simply collaborating and synergizing a two-way traffic that brings the customer or partner voice to you. It may be Facebook, Twitter, YouTube or the industry forums where you can run your campaigns and post company news but more importantly, listen to the members, gaining an invaluable feedback mechanism.
4. Mobile Marketing: With a super influx of mobile phones, sms packages, event smartphone apps, it has become a natural way of life for including mobile marketing in all marketing programs. So you dont forget OK.
5. Email Direct Marketing:  It has become a very basic element of Internet marketing. Practically, every company implements it, but do it with opt-in and unsubscribe options.

now that you guys must have atleast a slightly clear idea about the elements which are used in developing a Digital Marketing plan,not all campaign require that you use all these methods of communication/marketing in them, but you can easily take a good combination of these elements and make it a part of your plan.

The most important part is to remember, how to monitor results for all the elements mentioned above being used in a digital plan,because in the cyberspace exposure and expansion of content and communication is what determines the success or failure of an online campaign.

see you peeps around.