Helpful ways of Catching Customers Through Social Media

Hey all, so its been a while since i wrote another blog post for Digitarium, other things had been keeping me busy lately, soo finally getting a little time today i decided to keep today’s post very simple and related to one of the things i talk most about here i.e. ways/tips on interacting and getting customers/audiences through the Social Media.

Here goes.

Search,Search and Search a bit more: the Social Media sphere is huge and believe it or not if you have a brand you might not be aware of people talking about it half the time, if not directly people might be using key words which are associated with your brand or word that might match your brand name, so you need to find these people,filter out these words on the Social Media, especially Twitter, use TweetDeck to put searches on specific words,tags. or associated brand words and find out whoever is talking about anything related to your brand,narrow them down and give them shout-outs a customer loves nothing better then the brand addressing them personally.

Pictures are always good: in today’s world people do not have time to read lengthy content, articles and paragraphs, but IF you post up a picture it can speak volumes..literally.. the probability of people engaging in conversation and feedback with you or your brand is twice as much when you put up a catchy picture or any sort of visual reference/ medium for the audience to interact with.

Use different platforms: Brands on the Social Media need to realize that their competitors might be using more than 1 medium of Digital communication, BUT they also need to realize that if they are using different Social Media Platforms for promotion they need to focus on attracting users on that specific platform, uniform offers all around different networks is not the best way to expand on Social Media, if an audience can find a brand promotion on Facebook and finds the same brand promotion on Twitter, then he would go on to the platform he is more accustomed to rather then going to all of em.try making exclusive offers on different Social Networks, to keep audience interested.

Lets Get Competing: Competitions are the best “evergreen” way of gathering volumes of followers and fans on your social media, it brings people on your page and it actually gets them to interact even. But, yes you need to be a little strategic when it comes to hosting these competitions, because this can attract a lot of unwanted or “fake” followers too. so yes hold competitions but looks for “quality” over “quantity” when devising competitions, so that you get loyal followers.

Lets Get Personal: People like it more when you are addressing them personally, they would be more inclined towards listening to you and do what you tell them to, if you address them individually they would prefer talking to you/your brand more rather than going towards others, and they will sooner or later turn into brand advocates for you. A consumer appreciates it more when a brand shouts out to them personally.

Ciao.

Using Social media professionally..Job seekers guide

More and more organizations,both local and international are now turning towards Digital and more prominently towards social media for shortlisting and choosing candidates for jobs, it is  quite prominent now when a candidate goes in for an interview he is asked about his “Digital literacy and his Social Media competencies”.

More and more companies and recruiters are now focusing towards the social media when it comes to highlighting potential candidates for jobs,by going through “their” networks and social media influences. for all those new job seekers out there here are a few tips which you guys can probably use :

• Make your Social Media profile as strong as your Resume; companies and recruiters nowadays look for up to date information on job seekers so if you are sending in a resume be sure to include your updated and complete Linkedin,Twitter and Facebook profile addresses in it.
• Like i have mentioned countless times before Social Media is all about being “social” or socially active, be part of groups,industry discussions,topics and pages related to your field, create a connection with your field influencers, have online discussions and interactions with them, people/companies/recruiters should KNOW that you exist in the market, and are an active online participant of whatever industry you are in,this makes it easier for recruiters to spot you out.
• Social media has created a culture of openness there was a time when Job seekers had to call recruiters and try to get in touch with them, and they often failed at this. Social media has allowed job seekers to break this barrier,job seekers now can not only call recruiters or hiring managers but can also often visit their social media profiles before contacting them.Job seekers need to connect with recruiters or hiring managers on the social media, if you cant reach them directly, subscribe to their facebook profile,follow them on Twitter, stay updated on what they are putting up online regarding job openings or other news. try building a good online relationship with them.
• Your Networks will help you in landing yourself a job, companies in today’s economically shaken surroundings have cut down on advertising for jobs,Companies look towards their employee’s social networks to share jobs and attract the most qualified candidates. The more extensive your personal network is, the greater your odds of encountering these unadvertised job opportunities. Grow your network simply by being more social,interact with people within or even outside your professional industry,get to know friends or friends, if you cant maintain direct contact try subscribing to them or following them on Twitter,LinkedIn, where ever.

Establish your online professional brand and presence now. Your dream job is gonna follow you 🙂