Time and time before i have mentioned, that social media is all about interacting and making connections, creating relationships and expanding your network. Traditional marketing loses out on this one aspect, as it falls dead on its face when it comes to creating a relationship, they “think ” they are establishing a relationship but the truth is that they really aren’t engaging enough with their customers, especially engaging with the customer in his own settings, (home,cafe,office,hotel room), Social Media does all that and much more.
You see its all about building a relationship with your customers and prospects that helps in building trust and turns prospects into buyers and customers into brand custodians,ambassadors and high value repeat buyers. How do you do that? by talking to them,engaging with them, and providing them with what they want to know, in the manner they want to know it…providing them with SUPER CONTENT.
Content Marketing is all about creating compelling,Liquid ( contagious,viral) content and just spreading it like wild fire over the internet.
you start this by first just asking the customer for his permission that you may send him content, this could be through asking them to like your page to deliver them with information and content which they would want to read and watch. Content marketing is not an easy job there are certain challenges which you need to face in order to construct good compelling content. these challenges start with actually finding the inspiration to generate ideas for content, then create it,make it relevant, how to resource it in the long term, and finally managing and moderating it.
The Multi-Media Reign
Traditional marketers do not put heavy faith in alternative media like videos and rich messages since they kind of consider it to be a temporary blip/ bubble in marketing which might fade after time. What they need to understand is that compelling content needs to be in more than one form, textual content just doesn’t cut it for audiences anymore,they need visuals,they need video,they need something to interact with something to “experience” the message with, hence the use of alternate media while making content is advisable, use photos,videos,animations and it WILL work.
in short here are a few ideas for creating compelling content.
Idea: Include images and Photos
Idea: Create a “liquid/contagious” Online video
Idea: Design visuals/grpahics which would explain the content in a better way
Idea: Use Infographics-the hottest trend in content nowadays
Idea: Create Blog posts or e-Excerpts which are well structured, and relevant.
Hopefully if you guys delve into these elements in a little more detail you will understand what and how useful content marketing, more specifically compelling content marketing is.
DIGITARIUM 