Content Marketing Ideas Worth Putting to Use.

Time and time before i have mentioned, that social media is all about interacting and making connections, creating relationships and expanding your network. Traditional marketing loses out on this one aspect, as it falls dead on its face when it comes to creating a relationship, they “think ” they are establishing a relationship but the truth is that they really aren’t engaging enough with their customers, especially engaging with the customer in his own settings, (home,cafe,office,hotel room), Social Media does all that and much more.

You see its all about building a relationship with your customers and prospects that helps in building trust and turns prospects into buyers and customers into brand custodians,ambassadors and high value repeat buyers. How do you do that? by talking to them,engaging with them, and providing them with what they want to know, in the manner they want to know it…providing them with SUPER CONTENT.

Content Marketing is all about creating compelling,Liquid ( contagious,viral) content and just spreading it like wild fire over the internet.

you start this by first just asking the customer for his permission that you may send him content, this could be through asking them to like your page to deliver them with information and content which they would want to read and watch. Content marketing is not an easy job there are certain challenges which you need to face in order to construct good compelling content. these challenges start with actually finding the inspiration to generate ideas for content, then create it,make it relevant, how to resource it in the long term, and finally managing and moderating it.

The Multi-Media Reign

Traditional marketers do not put heavy faith in alternative media like videos and rich messages since they kind of consider it to be a temporary blip/ bubble in marketing which might fade after time. What they need to understand is that compelling content needs to be in more than one form, textual content just doesn’t cut it for audiences anymore,they need visuals,they need video,they need something to interact with something to “experience” the message with, hence the use of alternate media while making content is advisable, use photos,videos,animations and it WILL work.

in short here are a few ideas for creating compelling content.

Idea: Include images and Photos

Idea: Create a “liquid/contagious” Online video

Idea: Design visuals/grpahics which would explain the content in a better way

Idea: Use Infographics-the hottest trend in content nowadays 

Idea: Create Blog posts or e-Excerpts which are well structured, and relevant.

Hopefully if you guys delve into these elements in a little more detail you will understand what and how useful content marketing, more specifically compelling content marketing is.

 

Principals for Social Media Content Marketing.

Sweet and simple,here are some principals all you SoMe marketers and users can follow or include in your online Content management plans ;

• Be Focused– know who you are speaking to, your content should be able to communicate with your customers in easy user friendly language.
• Know what to achieve– you need to know what you want your content to do for you, do you want it to entertain the audience so that it leaves a memorable impact?, do you want it to provide leads for future sales?, or do you want it to go viral. You need to set a specific task/goal for it before sending it out.
• In-house publishing– open source social media has made it amazingly easy for users to generate and share content anywhere,anytime and everywhere,so now all you need to do is possess some hint of what is called “writing skills” and you can easily ,post blogs,send emails to your blog subscribers,tweet to your followers and promote it on Facebook.
• Problem solving– it is one of the biggest aspects of content generation and management, all customers,users and people have problems, if they point it out on your brand page be ready to help out these customers by offering them solutions or if there isn’t a solution just try to be nice to them.
• There is no use in generating online content if there is not Call to action for it, always include a call to action in all your content messages,it could be to subscribe,share,or register, creating call to actions help a brand in achieving its ultimate goal, which is to get customers and earn money.
• The Human Connection-  your content should speak to the customer…LIKE THE CUSTOMER, like a human would interact with another, be authentic and be real, that is what the “New Marketing” phenomenon is all about.
• Working examples- case studies have always been a strong marketing tools used by marketers over the years, when you translate it to social media or more specifically “Digital” you need to “SHOW” customers these case studies rather than “TELLING” them, use a visual source, place it on your pages, let customers see how others are using your products/ brands and how they are relating to it.
• Sense of Humor-  it would really really help you and your brand if you were able to take that baseball bat stuck up your tushy and loosened down a bit. Develop a sense of humor in your content and in the way you communicate with your audience its will help giving your brand a more “human” look as well.
• Publish everywhere-  share,share, and share your content some more,on the infinite array of apps and content sharing tools at your disposal on the digital front. blogs, websites,Facebook,Twitter etc.
• Use aids and visual tools-  not everyone is fond of reading, people like me for instance need information to be more visual, that makes me remember it more,reading obviously is always good but aiding it with visuals,photos,videos,audio (podcasts) can really make it shine.

Toodles…dont forget to share and subscribe 🙂